Re: What does "Free" Mean?
It might sound strange, but there are actually ways I could envision it not being "free":To me, these are examples of "payment in kind" (or real payments in the first case). Once you start requiring a user to do something that supports the sponsor, then it starts crossing the line.
And, I'm talking about using the very charged term "free" here.
But sponsorship itself is not a problem, nor is passive advertising.
An interesting question is ads in-game... Not sure about that one. Probably not... (because I could gag them perhaps) but it would be real annoying 
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