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This "Budweiser" analogy is being mis-applied. The Budweiser/McDonalds/WalMart of MUDs is World of Warcraft. All text MUDs are micro-brews. Some are commercial micro-brews (like the ones that your beer connoisseur friends drink), and most are home-brew operations made to just drink with friends, though some a few of those home-brew operations (Aardwolf, Batmud, etc) have a heck of a lot of friends.
Comparing Medievia, which MIGHT have two full-time employees, to Budweiser, is pretty silly. Even the smallest microbrews you can find in the store are bigger operations than Medievia and reach more people.
--matt
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