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We're talking about a mud with many stock features and nothing that really makes it stand out. The two main things it has which the hundreds of similar muds lack is a large playerbase and a decent advertising budget - and we know that much of its advertising is targetted at non-mudders. Earlier you mentioned Occam's Razor. Well, applying that logic I think it's reasonable to assume a connection between those two points (playerbase and advertising).
Considering the amount of advertising you do for your muds (banners and the like) I'm assuming you've also found that paid advertising is worth the investment.
This is hardly groundbreaking stuff. I can think of dozens of awful computer games I've seen on stores shelves, each of which has almost certainly had more players (and made more money) than even the most successful and well-designed mud. Even was a financial success, and I doubt many people would say that was because of its quality gameplay...
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