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You'd have to ask them that. But that's really completely irrelevent to the fact they are indeed "free to play", going by the literal meaning of that phrase. It's when you start adding your own implied meanings to the phrase that it becomes an issue, yet that's exactly what you've criticised others for doing.
They advertise themselves as having "FREE online play", which is effectively the same thing. Try doing a google search for "guild wars" and "free to play", and you'll see literally thousands of reviews and comments describing Guild Wars as being "free to play".
The phrase "free to play" does not mean "free to register and play", nor does it mean "free to download the client and to play". If you start trying to redefine it, then that's no different from claiming it means "free to play on a level playing field with those who pay".
I can understand someone wanting to use the literal meaning of the phrase. I can also see someone wanting to apply their own implied meaning to the phrase. But it is double standard when you apply your own implied meaning to other people's muds, while at the same time insisting that only the literal meaning should apply to yours.
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